Sponsorship provides a great means of broadening your competitive edge by improving your company's image, prestige and credibility by supporting the Cadillac V-Club activities and events that your target market finds attractive. Irrespective of the size of your company, sponsorship will facilitate enhancing your brand visibility and image, such as differentiating your company from competitors, helping to develop closer and better relationships with V-Club members, both existing and potential ones by showcasing your services and products. Sponsorship of the Cadillac V-Club can can boost both your short-term and long-term sales.
Sponsorship is effectively a reciprocal advocacy agreement. Our members support our sponsors and our sponsors support our members. Our goal is to ensure both sponsors and members receive value and that sponsorship is mutually beneficial growing into long term customer relationships for our sponsors.
Our members can help create more “mind share” in the marketplace for your brand.
What, exactly, is mind share?
According to Wikipedia mind share relates generally to the development of consumer awareness or popularity, and is one of the main objectives of advertising and promotion. When people think of examples of a product type or category, they usually think of a limited number of brand names. The aim of mind share is to establish a brand as being one of the best kinds of a given product or service, and to even have the brand name become a synonym for the product or service offered. For example, a prospective buyer of a high performance luxury automobile will have numerous brands to choose from. However, the evoked set, or set of vehicles considered, will probably be limited to about 2 or 3. Of these three, the brands that offer a high performance luxury vehicle that the buyer is most familiar with will receive the greatest attention. While there are many mitigating factors in the decision making process, knowing or being aware of someone who has purchased the vehicle desired by the buyer will many times drive the purchase decision.
When our members have first-hand experience with a product or service, they will provide credible, trustworthy promotion and visibility to your brand and are willing to “testify” as to why they are loyal and committed to your company. If our Cadillac V-Club members are satisfied with your product or service, they typically become lifetime customers.
Sponsorship of Cadillac V-Club events is a positive method of bringing heightened visibility to your brand. Our events typically attract a large number of V-Club members and spectators. Our sponsor logos are included in all media advertising, events promotional material, newsflashes and any T-Shirts produced as commemorative gifts. Sponsorship of V-Club events in particular can be especially effective as a marketing tool because it can be a means of accessing a wide range of audiences such as spectators which include members and non-members of the Cadillac V-Club.