SOCAL Los Angeles Chapter - Richard (Rich) Cuellar and his 2 sons own and have operated a motorcycle rim manufacturing company in Southern California for the last 30 years. 

Rich currently resides in Pomona, California and drives a 2014 CTS-V Coupe.  After college Rich held the position of sales Engineer with a company that manufactures aerospace parts.  Previously he was a member of the 163rd fighter squadron, Ontario airport California for 7 years where they flew 106 delta daggers and F4C Phantoms from 1966-1973.

Rich had the opportunity to race motorcycles, cars and drag boats and he currently owns and races his CTS-V Coupe which he has owned for the past 8 years.  Even with a lot of performance improvements and chasis updates, it remain a very dependable daily driver. His passiion is to drive the canyons, compete in straight line racing events in addition to closed circuit road racing venues.

With the recent decision of the V-Club board to split the SOCAL membership into two Chapters: San Diego and Los Angeles, Rich is excited about the opportunity to plan and schedule events that will look forward to attending. 

Watch the Cadillac V-Club official event calendar for an upcoming activity to be published soon for each of these chapters.