Cadillac V-Series News

This page includes and information related to Cadillac and the V-Series brand. All news received from Cadillac or other news sources will be published on this page.
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  • 09/08/2016 11:19 AM | Anonymous

    OPTION 1
    2 Day Cadillac Experience –2017 CTS-V  $3,110.00 2017 ATS-V $3010

    This includes:
    • 2 Night Stay in the Condo
    • Cadillac Transportation from the Airport
    • Onsite Cadillac for yourself to use on and off the facility
    • Cadillac dinner– the night will be determined.
    • Transportation in a Shuttle with the other Cadillac students to the airport leaving at 4:30 exact.

    OPTION 2

    2 Day Cadillac Tuition only- Excludes transportation, room and dinner and onsite transportation

    2017 CTS-V $2530 2017 ATS-V $2420

    While at Spring Mountain you can stay in one of their luxurious condos. Prices start at $110.00 plus tax and go up to $175.00 and are available only for the duration of your school.

    They have a kitchen in their Clubhouse and have hired their own executive chef which allows them to offer a hot breakfast buffet each morning, and a delicious catered lunch included in the price of your school.

    While you are on property they encourage you to take some time to enjoy all the amenities they offer. The members clubhouse is home to an on-call massage therapist, a state-of-the-art workout facility, pool and spa, conference room, billiard and poker tables, an outdoor patio with a fire pit. On property you will also find a lake, racquetball and basketball courts, as well as a horseshoe pit.   This is truly an executive world class experience for Cadillac V-Series owners.

  • 09/03/2016 11:10 AM | Anonymous

    Cadillac is launching a new V-Performance Academy at Spring Mountain. The V-Performance Academy is a 2-day driver training experience located about 50 miles west of Las Vegas that is – importantly – now included with every 2017 model year Cadillac V-Series retail purchase. The two-day course includes a combination of track performance driving, car control safety exercises, and classroom training to help customers improve technique and take driving skills up a level. Thanks to small class sizes, customers will receive attention from professional instructors on and off the track. As part of this luxury experience, customer may bring a guest, who is welcome to enjoy the resort’s amenities.

    In addition to the Cadillac V-Performance Academy, the popular V-Performance Lab will continue in key locations as part of the overall Cadillac V-Performance Driver Training offer. This year, the V-Performance Lab will take place at Lime Rock Park from October 20-22, and once again at Circuit of the Americas, this time from November 18-20.

    After delivery to the original retail customer of a new, unused, 2017 model V-Series unit, Cadillac will reach out with a Welcome Package insert to remind the customer s/he has one year from the date of retail purchase to schedule Academy attendance. Preregistration is accomplished between the customer and Spring Mountain Motorsports Resort and Country Club, facilitated by a link from and coupled to the customer’s V-Series VIN.

    The customer is responsible for airfare to / from Las Vegas, and Cadillac covers ground transportation from Las Vegas International Airport, Academy tuition, 2-night luxury accommodation, and meals (except for the second night dinner, for which the customer is offered premium recommendations). Customers are welcome to bring a non-driving guest and may add a driving guest for a fee. Customers may also transfer the Academy credit to a family member.

    Classes at the V-Performance Academy will begin early Fall 2016, and are planned to run two to three times per month, depending on demand. Additional training dates per month will be added when needed. For more information, please visit the V-Performance Academy page within

  • 09/21/2015 2:42 PM | Anonymous
    Source: Automotive News
    Mike Colias

    NEW YORK -- Matt Russell has owned several BMWs and has raced them for years. He fulfilled a childhood dream by working for the stalwart German automaker for more than a decade -- until June, when he left BMW to take a marketing post at Cadillac.

    He's among about 60 newcomers to join Cadillac's global headquarters here recently; it relocates this week from temporary digs to a permanent home in a lower Manhattan office building overlooking the Hudson River.

    Some, like Russell, have come from marketing roles at other luxury auto brands, including Mercedes-Benz, Jaguar and Audi. Others arrived from the world of high-end consumer goods: Godiva, Ann Taylor and Belvedere vodka, to name a few.

    Why would these relatively young marketers leave such established, top-shelf brands for a daunting reclamation project -- one that even Cadillac's top executives acknowledge could take a decade?

    In short, they see an unprecedented chance to reboot a 113-year-old brand, a name once synonymous with greatness.

    That opportunity has attracted a diverse mix of marketers, several of whom shared their reasoning during interviews in New York this month. They like what they describe as a startup atmosphere, a vibe nurtured by Cadillac's relocation to New York. They have bought into the comeback story outlined by brand president Johan de Nysschen and marketing chief Uwe Ellinghaus. Many say they favor the frenetic pace of a turnaround project over maintaining the status quo at an elite brand.

    That was the motivating factor for Russell, 38, who helped launch the Mini brand while at BMW.

    "I've never forgotten how exciting it was to go out and find growth like" the Mini launch, said Russell, life-cycle marketing manager for Cadillac's ATS and CTS cars. "BMW is slow and steady growth. I was at a point where I wanted to take some real risk."

    Cadillac's new global nerve center is run from the top two levels of a 16-floor, century-old office building in a neighborhood that abuts three of Manhattan's trendiest areas: SoHo, Tribeca and Greenwich Village. A ground-floor space of cement floors and bare lightbulbs will house a Cadillac experience center by next year -- think lounge area with a mix of new and classic Cadillac cars and digital displays. It will share the street level with an exposed-brick coffee shop that has a latte tap and sells an 8-ounce bag of exotic Panamanian coffee beans for $58.

    The headquarters houses mostly marketing and brand-strategy people. The roughly 60 newcomers are joined by about the same number of Cadillac or General Motors veterans.

    Of course, thousands more support Cadillac back in Detroit, where designers and engineers are working on a slew of new vehicles that Cadillac badly needs to compete with BMW, Mercedes and others in coming years. But the people working here just might face a tougher task.

    Cadillac got the attention of invited guests from the New York fashion world at an event this month when it airlifted an illuminated 2017 XT5 crossover over the Hudson River.

    'Starting from scratch'

    They're assigned the heavy lifting of transforming Cadillac from a stodgy relic into a contemporary lifestyle brand, one that generates the sort of organic demand that compels people to buy a Mercedes or a Gucci handbag simply because of what the badge conveys.

    Cadillac's marketers are trying to do that by discreetly putting the brand in the path of influencers from the worlds of fashion and architectural design, two lifestyle realms with which Cadillac is trying to align itself. This month it co-hosted a men's fashion show at a classic-car club near Cadillac's headquarters, where a few hundred 20- and 30-something fashionistas mingled while sipping cocktails and perusing the latest items from a collection curated by Cadillac from New York designer Nick Wooster. A couple scantly noticed that new V-series sedans sat amid the crowd.

    "To an extent we're starting from scratch in the way we approach the brand," said Amanda Knauer, a brand strategy and implementation manager who joined Cadillac in May after having worked at Belgian chocolate maker Godiva and Johnny Walker scotch.

    Knauer, 34, a New Jersey native and longtime New Yorker who once ran her own leather-goods company in Buenos Aires, says she was attracted by the chance to apply an entrepreneurial approach to an established, iconic brand. "It's not just inheriting last year's plan as a template. It's looking at things with a fresh set of eyes," she said.

    Pierre-Alexandre Lebard, 30, agrees. He became Cadillac's global marketing planning manager in June after leaving French luxury goods maker LVMH, where he managed the Belvedere vodka brand. He says the fundamentals of selling to luxury buyers are the same, whether its autos or liquor.

    "It's knowing not only how to reach that really tough-minded luxury consumer but then build and manage a relationship with them," he said.

    Cadillac's brand ambassadors

    Cadillac ambassadors
    From left:
    Title: Global marketing planning manager at Cadillac 
    Formerly: Global brand manager for Belvedere vodka at LVMH
    Background: While at LVMH, Lebard also served as Northeast marketing manager for the Krug and Ruinart Champagne division.
    Title: Brand strategy and implementation manager at Cadillac
    Formerly: Worked in brand management for luxury brands including Godiva and Johnnie Walker 
    Background: In 2004, Knauer launched a luxury leather goods business, Qara, in Buenos Aires, eventually partnering with a private-equity firm to expand the business in the region.
    Title: Director, brand strategy and planning at Cadillac
    Formerly: Executive vice president at Hill+Knowlton Strategies
    Background: At H+K, Lee provided communications and public affairs counsel to corporate clients and led the office of the global chairman. Specialties included transactions, crisis and litigation, and public affairs support.
    Title: Launch and life-cycle marketing manager for ATS, CTS and V series at Cadillac
    Formerly: Product and technology communications manager at BMW of North America
    Background: Russell spent 15 years at BMW, including stints as brand manager for the M line and in BMW's U.S. motorsports division.
    Blind spots

    De Nysschen likes the mix of old and new blood. He says part of the calculus of GM's decision one year ago to split off Cadillac as a separate business unit based in New York was to recruit talented people who might not have wanted to live in Detroit, especially those with nonautomotive backgrounds.

    "We have enough car experts," de Nysschen said in a July interview. "I wanted people who bring new ideas and perspectives because we might have blind spots." Being in New York allows Cadillac "to be there where trends are created, to not only observe them firsthand but be immersed in them."

    Cadillac has been reeling in defectors from luxury automakers, too, though, including a handful who left Mercedes ahead of its recent move to Atlanta from Montvale, N.J.

    Eric Jillard, 45, left Mercedes last spring after six years to become Cadillac's director of brand execution and digital marketing. He had some doubts, he admits. During his job interview with Ellinghaus, Jillard expressed concern about how far Cadillac must go to gain awareness even in its new hometown.

    "I told Uwe: 'I don't know one person who owns a Cadillac,'" Jillard said.

    But ultimately he bought into the plan, partly because of how Cadillac's executives have articulated their vision and their commitment to see it through.

    "They've made it clear that this isn't just another turnaround plan without any real plan," Jillard said. "We really feel like we're on the cusp of something great."

  • 07/16/2015 3:10 PM | Anonymous

    Cadillac V-Series News
    Build Your Own V-Series
    It's time to experience pulse-pounding performance in the new ATS-V and CTS-V. Boasting high-powered engines, powerful torque and breathtaking acceleration, build yours and be one of the first to start owning the road.
    Build Your 2016 ATS-V
    The 2016 ATS-V will be on the road soon, bringing with it class-leading 0-60 acceleration and unbridled Twin Turbo power. The 2016 ATS-V is equipped with a commanding 464 horsepower, 445 lb-ft of torque and Brembo® high-performance brakes. Yet with its light frame, nimble handling, and adaptable drive features, the ATS-V is one of the most agile vehicles on the road. It's a rare breed that's at home both on the road and the track, and it's available to order now. Build yours today.
    CTS-V Unleashed
    Bred for the track, but certified for the road, the new 2016 Cadillac CTS-V makes its debut this summer. This third generation CTS-V dominates every inch of the pavement with a supercharged 6.2L V8 engine and an 8-speed automatic transmission. A segment leading 640 hp and 630 lb-ft of torque will launch you from 0 to 60 in 3.7 seconds with a top track speed of 200 mph. Now is the perfect time to build one for yourself.
  • 05/01/2015 12:13 PM | Anonymous


    Cadillac’s new ATS-V may be a genuine rival to BMW’s M3/M4 and Mercedes-AMG’s C63, but right now the American luxury brand doesn’t have an answer to more potent offerings from the Germans such as BMW’s GTS-badged cars and Mercedes’ Black Series models. That might not be the case for long as a senior Cadillac executive has revealed that a more aggressive V-Series tune is being looked at.

    MUST SEE: 2016 Cadillac ATS-V First Drive Video

    “We might have something down the road that is a little bit more aggressive,” Cadillac chief engineer Dave Leone told Car and Driver when asked about a more aggressive version of the ATS-V. The extra aggression is likely to come from extra power, stiffer suspension and lighter weight, as Leone ruled out adding things like all-wheel drive (because of the added weight) and switching to a dual-clutch transmission (because Caddy’s eight-speed auto is quicker and lighter).

    Another source told the magazine that the more aggressive V-Series tune could be available as early as 2017.

    DON'T MISS: 2016 Cadillac CTS-V Priced From $84,990, Starts Sales This Summer

    That’s not all that’s planned for Cadillac’s burgeoning V-Series brand. Cadillac global marketing director Jim Vurpillat said that more high-performance models were planned. He said Cadillac would be adding eight new entries in five separate segments over the coming years, and one or two of these eight models could also get the V-Series treatment. This is in addition to the tamer Vsport branding that could be applied to even more models from Cadillac.

  • 12/22/2014 8:17 AM | Anonymous

    The all-new 2016 Cadillac CTS-V luxury performance sedan has a top speed of 201 mph from its supercharged 6.2L V-8 640 hp engine and 630 lb-ft of torque (855 Nm). Equipped with Cadillac’s paddle-shift eight-speed automatic transmission featuring launch control and Performance Algorithm Shifting, the CTS-V will accelerate from 0-60 mph in 3.7 seconds.

    Click here to read the full press release.

  • 11/18/2014 10:21 AM | Anonymous

    The Cadillac ATS-V sedan arrives track-capable from the factory next spring, powered by the first-ever twin-turbocharged engine in a V-Series. Rated at an estimated 455 horsepower (339 kW) and 445 lb-ft of torque (603 Nm), the 3.6L V-6 is the segment’s highest-output six-cylinder and enables 0-60 performance of less than 4 seconds and a top speed of more than 185 mph.

    Click here to view the press release.

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